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What is Benefit's Secret Recipe?
Head of Public Relations

Time At Benefit
Since July 2010!

What Does your Role Involve
Being Head of PR means, with my team, I look after all of our press activity for magazines, newspapers, websites etc. It also involves taking care of celebrities, make-up artists, events and awards. I love working for the brand because of its spirit - it’s fun, positive, energetic, glam, very cool and totally fabulous in everything it offers not just to our customers, partners and press but also to the employees.

Why Did You Join Benefit
I joined Benefit because I absolutely love the brand from the products and image to the unique brand DNA and messages. If you’re a young girl it makes you feel like a grown-up and if you’re a grown-up it makes you feel so girly!

Favourite Benefit Product And Why
They’re Real Beyond Belief Mascara! As it makes my lashes so long, full and luscious!

Top Beauty Tip
There’s no excuse for girls not to have a glowing complexion, gorgeous lashes, defined brows and irresistible lips!

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